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BlackBerry Z10 Said to Hit AT&T Stores March 22 for U.S.

*from www.bloomberg.com, Mar. 8, 2013 (To view original article click here.)

Take Away #1: While no release date has been officially announced, BlackBerry’s new Z10 touchscreen phone is said to be appearing in U.S. stores that day.

Key Facts and Figures:

  • The Z10 has already received praise from U.S. technology critics.
  • AT&T has declined to comment on the Z10’s availability
  • Verizon Wireless said last month that it expects to offer the Z10 at the end of March.

Take Away #2: T-Mobile aims to offer the Z10 ahead of AT&T and Verizon, while Sprint said it wont offer the Z10 at all.

Key Facts and Figures:

  • T-Mobile USA, a unit of Deutsche Telekom AG (DTE), said on Feb. 7 that it aims to start selling the Z10 in mid-March.
  • Sprint Nextel Corp. said it won’t offer the Z10, opting to sell only the Q10, a model that comes with a physical keyboard later this year.

Take Away #3: BlackBerry’s success in the U.S. is important for its revenues but American’s have had to wait for the 10’s debut.

Key Facts and Figures:

  • BlackBerry gets about one-fifth of its revenue from the U.S.
  • BlackBerry is counting on the Z10 to revive its brand’s appeal against rivals led by Apple Inc.’s iPhone.
  • The Z10 will have already debuted in 21 countries at the end of this week, but American consumers have had to wait because their carriers have longer testing periods for phones.

*To view original article from www.bloomberg.com click here.

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