*from tech.fortune.cnn.com, Mar. 15, 2013 (To view original article click here.)
Take Away #1: Roger Cheng of CNET says, Samsung has an unstoppable hit in Galaxy S4.
Key Facts and Figures:
- Last year Samsung spent $40 million on advertising just in the U.S., with a vast majority going toward television.
- Samsung is now reaping the rewards of that effort.
- The company could have released anything with the Galaxy S4 moniker and it still would have garnered impressive sales, says Cheng.
- The momentum behind Samsung and Galaxy S will drive many consumers to gravitate towards Galaxy S4 on name recognition alone.
Take Away #2: Brent Rose of Gizmodo says, Everything New is Old Again.
Key Facts and Figures:
- Last years version, the S III, remains the world’s most popular Android phone, having sold over 40 million units.
- Rose wonders if the S IV can live up to that kind if hype and if Samsung can make people feel like they’re living in the future.
- Rose says, they took a deep dive into the S IV and the verdict is in, but it just may not be the one you were hoping for.
Take Away #3: Min-Jeong Lee and Yun-Hee Kim of the Wall Street journal say, Samsung bets software can lift Galaxy S4.
Key Facts and Figures:
- Samsung touted a number of new software features for the Galaxy S4, including a function that lets users control the screen with their eyes.
- Users can also wave their hands to scroll up and down a Web page or accept a call.
- Users can hover their fingers to preview content of an email, image or video, without having to open it.
Take Away #4: Florence Ion of ArsTechnica says, Samsung shines the spotlight on the new 8-core galaxy S4.
Key Facts and Figures:
- Before its debut, the new handset was rumored to include eye-tracking technology all Smart Scroll.
- Smart Scroll uses the front-facing camera to follow along as the user’s eyes move through content on the screen.
- The Smart Scroll feature was removed or altered before launch and now uses a tilting method to help with scrolling functionality.
- The Galaxy S4 will also include Smart Pause, which pauses video if it recognizes that the user is no longer watching what is currently playing on screen.
Take Away #5: Brian X. Chen and Nick Wingfield, New York Times, say the Galaxy S4 has several notable features.
Key Facts and Figures:
- One, dual camera allows the user to take a photograph with the front and rear facing cameras simultaneously.
- Samsung also added Group Play, which will allow Galaxy phones to link together to play a game together, using W-Fi to bridge a connection.
Take Away #6: Daniel Eran Dilger, Apple Insider says, Samsung’s Galaxy S4 distracts attention away from Android.
Key Facts and Figures:
- Samsung’s latest product launch aspired to beat Apple at its own game of theatrical showmanship, sparing no expense to deliver a media blitz.
- While it focused attention on being “an Apple”, what Samsung didn’t say is perhaps the most notable aspect of the event.
- Samsung made virtually no mention of the Galaxy S4 being a part of Google’s Android platform.
*To view original article from tech.fortune.cnn.com click here.