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Samsung’s Galaxy S4: What the Press is Saying

*from tech.fortune.cnn.com, Mar. 15, 2013 (To view original article click here.)

Take Away #1: Roger Cheng of CNET says, Samsung has an unstoppable hit in Galaxy S4.

Key Facts and Figures:

  • Last year Samsung spent $40 million on advertising just in the U.S., with a vast majority going toward television.
  • Samsung is now reaping the rewards of that effort.
  • The company could have released anything with the Galaxy S4 moniker and it still would have garnered impressive sales, says Cheng.
  • The momentum behind Samsung and Galaxy S will drive many consumers to gravitate towards Galaxy S4 on name recognition alone.

Take Away #2: Brent Rose of Gizmodo says, Everything New is Old Again.

Key Facts and Figures:

  • Last years version, the S III, remains the world’s most popular Android phone, having sold over 40 million units.
  • Rose wonders if the S IV can live up to that kind if hype and if Samsung can make people feel like they’re living in the future.
  • Rose says, they took a deep dive into the S IV and the verdict is in, but it just may not be the one you were hoping for.

Take Away #3: Min-Jeong Lee and Yun-Hee Kim of the Wall Street journal say, Samsung bets software can lift Galaxy S4.

Key Facts and Figures:

  • Samsung touted a number of new software features for the Galaxy S4, including a function that lets users control the screen with their eyes.
  • Users can also wave their hands to scroll up and down a Web page or accept a call.
  • Users can hover their fingers to preview content of an email, image or video, without having to open it.

Take Away #4: Florence Ion of ArsTechnica says, Samsung shines the spotlight on the new 8-core galaxy S4.

Key Facts and Figures:

  • Before its debut, the new handset was rumored to include eye-tracking technology all Smart Scroll.
  • Smart Scroll uses the front-facing camera to follow along as the user’s eyes move through content on the screen.
  • The Smart Scroll feature was removed or altered before launch and now uses a tilting method to help with scrolling functionality.
  • The Galaxy S4 will also include Smart Pause, which pauses video if it recognizes that the user is no longer watching what is currently playing on screen.

Take Away #5: Brian X. Chen and Nick Wingfield, New York Times, say the Galaxy S4 has several notable features.

Key Facts and Figures:

  • One, dual camera allows the user to take a photograph with the front and rear facing cameras simultaneously.
  • Samsung also added Group Play, which will allow Galaxy phones to link together to play a game together, using W-Fi to bridge a connection.

Take Away #6: Daniel Eran Dilger, Apple Insider says, Samsung’s Galaxy S4 distracts attention away from Android.

Key Facts and Figures:

  • Samsung’s latest product launch aspired to beat Apple at its own game of theatrical showmanship, sparing no expense to deliver a media blitz.
  • While it focused attention on being “an Apple”, what Samsung didn’t say is perhaps the most notable aspect of the event.
  • Samsung made virtually no mention of the Galaxy S4 being a part of Google’s Android platform.

*To view original article from tech.fortune.cnn.com click here.

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